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About Us
Body by Imani (BBI)
Body by Imani is focused on promoting mental and physical wellbeing through the power of self-care. We understand that taking care of your body is not something that should break the bank, which is why we offer affordable luxury in our line. Our handmade, whipped body butters and hair-care products are made with natural ingredients, catering to all skin and different hair types. As a black-owned business, it's important to us that the importance of self-love and self-care is instilled in our community.
Why Self-Care Through Skincare & Haircare Matters
For Azura Findlay, self-care through skincare and haircare is deeply personal. Growing up as a Black woman, she struggled to find products that truly catered to her needs and a beauty industry that represented her. Like many, she faced challenges in embracing her natural beauty and understanding the importance of nurturing both her skin and hair. Even today, these struggles persist, making self-care more vital than ever.
Body by Imani was born out of this journey—one of self-discovery, resilience, and empowerment. We believe that skincare and haircare are not just about appearance; they are acts of self-love, healing, and affirmation. Taking care of your skin and hair is a way of reclaiming your beauty, honoring your identity, and creating rituals that remind you of your worth every day. At Body by Imani, we strive to provide products that support and celebrate this journey, helping individuals feel seen, valued, and confident in their own skin.
Our products at a glance....
Picture yourself unwinding after a long day, you've drawn yourself a
bath, lit a few candles and poured yourself a glass of wine but
something was missing. Your body was craving an extra dose of TLC
The need to feed your skin the nutrients that will make it feel fresh.
soft, smelling good and you ready for bed. Body By Imani can fulfill
your missing piece. Our whipped shea butter-based beauty products
are infused with all-natural ingredients. From the calming aroma of
lavender to the sweet smell of peaches and cream.
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Our products are stored in 8 oz reusable jars with wooden bamboo lids
perfect for storing anywhere from your house to your car. We also have
travel sizes available for when you're on the go.
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Our Promise.
At Body by Imani, we promise to create high-quality, natural, and effective skincare and haircare products that nurture the body and empower the spirit. Our commitment is to celebrate and uplift all skin tones and hair types by providing luxurious, handcrafted solutions that promote self-love and confidence. We stand for inclusivity, authenticity, and wellness, ensuring that every product we craft enhances your natural beauty while honoring your unique journey. Each of our products includes a self-care reminder, offering a daily affirmation to uplift and inspire those who receive it.
Our Team
CEO & Founder
Azura Finday
As the visionary behind Body by Imani, Azura Findlay leads the company with a strong commitment to innovation, quality, and customer experience. She is responsible for developing and implementing the company’s vision, mission, and overall strategy. Azura drives product development, sets the tone for company culture, and ensures the brand adapts to evolving market conditions. She also represents the company in public settings, oversees daily operations, and makes high-level strategic decisions that shape the future of Body by Imani.
Executive Vice President of Strategy and Operations
Lannetta Hay
As the EVP of Strategy and Operations, Lanetta provides critical support and strategic advice to the CEO, ensuring that business decisions align with the company's long-term goals. She oversees financial performance, manages budgeting and forecasting, and identifies opportunities for growth. Lannetta also ensures seamless communication across teams and helps mitigate risks to maintain operational efficiency.
Executive Vice President of Operations & Sales
Essie Findlay
Essie is the driving force behind Body by Imani’s daily operations and sales processes. She manages order fulfillment, billing, shipping, and customer service to ensure a seamless experience for clients. Essie is committed to operational excellence, working to streamline logistics and optimize efficiency in order processing. She also plays a key role in handling customer inquiries and ensuring that every aspect of the business functions smoothly. Her focus on operational success helps maintain the company’s reputation for quality and reliability.